Bergstrom Skegs humble beginnings
The seeds for Bergstrom Skegs were sown in 1969.
While my older brother, Gary, and I were in Viet Nam, our
father wrote us each a letter. He had been involved with special alloys
since 1952 and was now trouble-shooting wear problems for industry.
The cost of downtime and replacement parts was a major
motivation for them to upgrade materials, while making repairs. Though he
did not have a specific product in mind, he believed the public would prefer
more durable products.
We almost started in Green Bay, WI, just over 60 miles from
Fond du Lac, where Gary and I graduated from high school. In 1973 we chose
Rockford, IL, because it had trucking terminals that allowed us to bypass
the notorious bottlenecks of Chicago, going East.
In 1971 one of our father's co-workers asked him if he could make a skeg
(wear rod) for some Johnson and Mercury snowmobiles. He made him three pair.
Stan Burdick and his friends Boyce Sparkman and Chet Scott,
members of the IL Top of the State Snowmobile Club, came back for more that
same season. Our father could not believe the skegs had worn out in just 500
miles, on snow of all things. Stan said something like this, "Archie, I'm
not complaining! I want more! In the best of snow, in Northern IL, I only
get up to 200 miles out of standard skegs. You will be able to sell millions
of these!"
Working on a shoe string, it took us from 1973 to 1976 to develop our
welding fixtures and process. At the time, there was not a welder that had
enough power or a heavy enough duty cycle. We had to modify a different type
of power source. At the same time, my father worked with his metallurgist
friends to develop an alloy that gave us the wear results we wanted.
We sent out samples to the major snowmobile manufacturers for testing. I
only went with my father to one manufacturer, so this is the only first hand
story I can tell.
We met with the engineering department first. They were
happy with the wear results and took us to talk with marketing. After it was
explained how durable our rods were, the meeting was cut short. I cannot
quote their response , but it went something like this; If snowmobilers want
a better skeg than our original equipment steel rod, they can buy OEM
carbides. There is no point in selling another type of skeg.
My interpretation goes like this; If their $5.00 OEM steel rods were not
good enough for snowmobilers, they could buy $30.00 OEM carbides. Why sell a
more durable skeg for $12.00 per pair ? That viewpoint has always been our
biggest obstacle to overcome. SAVING SNOWMOBILERS MONEY IS NOT CONSIDERED
SMART BUSINESS! We ended up selling to about a dozen aftermarket
distributors until we went exclusive in 1982.
Our goals were, and always will be, to provide the most cost effective and
functional product on the market. I am proud to say we are still meeting
these goals.
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