purpose of this website
In 2006, I contacted the Federal Trade Commission to find out what line had to be crossed, concerning inaccurate advertisements, for them to take action. What I came away with is that only the pricing information has to be accurate, as far as the F.T.C. in concerned. In my opinion, this lack of concern explains why the F.T.C. no longer stands for Fair Trade Commission!
What it comes down to is that it is the consumer's responsibility to verify everthing in advertisements. I hope you find this website helpful!
The self-proclaimed leaders of the traction industry, who seem to be legends in their own minds, (Roetin's history articles Woody's history articles), are firm believers that creative writing is more important than accuracy.
Of course, everyone cannot be number one. So, how do we sort fact from fiction? How do we narrow all of the marketing and advertising claims down to "whose product really maintains its function the longest?"
This site compares what they have actually said and done. (Sno-Stuff advertising history Roetin advertising history Woody's advertising history). Add common sense and logic and you will have the answers.
Within our site, we also included a comprehensive history of the four companies that manufactured wear rods in the U.S. prior to 1996. We included only these four because the hacksaw and file test results dismissed the significance of the others. Roetin, SnoStuff and Woody's have lowered their standards by introducing models that can be hacksawed / filed.
Separating fact from fiction within the traction industry will save you money because you won't have to buy so many rods over the long run. It will also save you the time and costs of replacing damaged skis, bumpers, hoods and windshields. And, more important, it may save you the costs of bodily injury and medical bills because you will make more corners safely
My goal in business is not to become the world's largest snowmobile traction manufacturer. It is to continue to manufacture and sell the world's most durable / functional wear rods... to provide the finest quality at an honest price.
I know there is more information in this website than any sane person needs to know. However, since I am asking you to be skeptical of other's creative writing, I feel it is only fair to provide you with the data I used to make my points.
The items in Old Advertisements and Patents pages were entered by date. It became clear that the history of many traction products has been quite different than we have been lead to believe.
Unsubstantiated claims made by traction manufacturers have routinely been overlooked and repeated by the snowmobile press. All this allowed incorrect information to spread unchecked to the benefit of those manufacturers willing to grab other's credit.
Dollar per mile, Bergstrom Skegs are the best value on the market...Period!
|For more information check out:|
The Bergstrom family secret
Host bar drag test
Wear rods hacksaw and file test results
Imitation is the sincerest form of flattery
Traction industry history - main page
Old advertisements and patents
Everything old is new again
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